We Play in Traffic

I was curious.  Would the promotions I was seeing in my Sunday newspaper match the promotions those same brands were posting on Facebook or Twitter?

The quick answer is no.

In fact, some seem conflicting. Walgreens has a Twitter promotion offering 30 photographic prints for $3.  Page 8 of their Sunday newspaper circular has an offer for buying 30 photographic prints and getting 15 more free.

Office Depot Tweets about 2 HP Photo Value Packs (whatever those are) with $20 in Instant Savings.  Couldn’t find anything like that in their circular.  Office Depot Twitter announces a Toshiba Notebook Widescreen Computer for $349.  The first page of their circular features a Toshiba Notebook Widescreen Computer for $549.  The only $349 computer is a Compaq on page 4.

Part of me wants to say these should be better aligned.  Part of me wants to say make them different and stretch the message to new audiences.

People that read the newspaper nowadays are typically older.  People that use Twitter are typically younger.  So maybe it’s just fine that the messages and offers are different.

With that, the next question for these, and other retailers would be – are the right messages going to the right audiences in the right mediums?